How Custom Alarm Won the 2022 SAMMY Award for Best Promotional Giveaway

Finding the “right” promotional item to give is an art. It has to be creative, local, have permanence and be cost-effective. Custom Alarm seems to have found the right formula with its holiday tote bag in 2021.

The large tote bags, emblazoned with the Custom Alarm logo, were filled with a variety of items from 14 of the company’s local customers themselves … everything from bread, cookies, salsa, chips, meat and cheese, jerky, BBQ sauce, pizza sauce, caramel apple dippers and four different beers from local breweries.

In addition, 12 local restaurant gift cards were included in each bag, meaning 26 different local businesses were involved in the promotion. In all, 70 bags were then distributed to employees of the various local businesses.

“Every single item we put in that bag was from a local customer,” says Anna Bradt, marketing and communications manager for Rochester, Minn.-based Custom Alarm. “We also included a gift card to a locally owned restaurant that went inside the Custom Alarm holiday card we personally wrote a note in. We also included a note card in the bag that explained the importance of shopping local and listed all the businesses we supported by providing the bag of goodies they received.”

The Custom Alarm holiday card had a handwritten message that read: “During this holiday season, we wanted to thank you for your continued trust in Custom Alarm. As a local, family-owned business, we understand the importance of supporting local businesses and have selected items from some of our local customers for you to enjoy! Happy Holidays!”

In terms of cost effectiveness, the sturdy tote bags with the Custom Alarm logo cost the company $18 each. The tally for all the items inside the tote bag came to $112, for a total of $130 for each bag.

“When it came to this promotional item, we weren’t concerned with the price as we understood the importance and value of what we were doing was much more valuable than the expense of what we were giving,” says Bradt. “Showing our company values in supporting local and showing our appreciation in those that do the same was what mattered. We have received many praises and ‘thank you’s’ for our gifts. They greatly appreciated the effort we made in providing a useful and local gift.”

The post How Custom Alarm Won the 2022 SAMMY Award for Best Promotional Giveaway appeared first on Security Sales & Integration.



from News Archives - Security Sales & Integration https://www.securitysales.com/business/sales/custom-alarm-2022-sammy-best-promotional-giveaway/
via IFTTT

Comments

Post a Comment

Popular posts from this blog

Total Tech Summit Puts Call Out for Top Integrators to Apply Now

Image
FRAMINGHAM, Mass. — Total Tech Summit announces that applications are now being accepted to attend this year’s event. Comprised of the  SSI Summit, CE Pro Summit and Commercial Integrator Summit, this year’s event will take place in Las Vegas at the MGM Grand Hotel and Casino, Nov. 13-15. At this all-expense-paid, exclusive event, VIP guests will have the chance to sit in on industry-defining sessions, key boardroom presentations, and be able to meet one-on-one with potential vendors. Total Tech Summit brings together the best in class to share ideas, learn from others, and most importantly, accelerating the next stage of their businesses. It is the only event of its kind that bridges channels and connections by bringing together professional security, commercial AV and residential AV integrators. Another perk of the Total Tech Summit is the VIP Peer-to-Peer groups. These group conversations take place throughout the months leading up to the event and are guided by the edi...
Read more

Minnesota AG Calls for Cancellation of Home Security Contracts for Alleged Fraud

STEARNS COUNTY, Minn. — Bring Me the News reports that Minnesota’s Attorney General, Keith Ellison, says he’s gotten consumers in Stearns County out of home security contracts after they were misled by a door-to-door salesman. According to the report, Ellison’s office announced that home security companies Skyline Security Management and Safe Home Security have agreed to their cancel contracts with customers in and around Stearns County who purchased their systems from door-to-door salesman Gary Harvey. “Door-to-door salesmen and their employers are in the business of trust-building,” Ellison said in a statement. “They know they need to have your trust to sell you their products, particularly expensive products like security systems that are supposed to keep your home safe. When that trust is betrayed, it’s emotionally and financially painful. I appreciate Skyline and Safe Home taking the right step in canceling these contracts while my office does what we can under the law to ho...
Read more

Evolv Technology, Pittsburgh Pirates Team Up for Fan-Friendly Ballpark Security

Image
WALTHAM, Mass.—Evolv Technology has announced its partnership with Major League Baseball’s Pittsburgh Pirates, adding to the growing list of Pittsburgh, Pa. venues that have teamed up with Evolv to help keep people safe, including the Pittsburgh Cultural Trust and Acrisure Stadium, home of the Pittsburgh Steelers. When the Pirates opened the gates at PNC Park for the 2023 MLB season in early April, all attending fans passed through Evolv’s state-of-the-art Evolv Express screening solution, which uses sensor technology with artificial intelligence (AI) to provide safer, more accurate threat detection at unprecedented volume and speed, the company states. Fans can now walk through without always having to stop or open bags, reducing long lines and allowing guests to make their way directly into the ballpark. “What continues to make PNC Park so special, aside from the physical design, is the total fan experience. That begins from the moment they walk up to our gates,” said Travis Willi...
Read more