ADT’S New CMO Brings Consumer Marketing Experience From Kellog, McDonald’s

BOCA RATON, Fla. — ADT announces the appointment of DeLu Jackson to serve as chief marketing officer (CMO), leading customer acquisition, marketing and advertising.

Jackson brings with him a wealth of consumer marketing experience rooted in data and digital strategies developed while he was at Conagra Brands, Kellogg Company, McDonald’s and other brands.

Jackson will lead marketing for ADT during a period of significant company transformation, activating important partnerships, such as ADT | Google, focusing on subscriber growth and delivering excellent customer experiences.

“We’re thrilled to bring DeLu into the ADT family during a time of significant transformation as we prepare our next generation ADT | Google smart home security offering, roll out expanded e-commerce capabilities and re-examine the ADT customer journey from top to bottom,” says Keith Holmes, chief revenue officer of ADT.  “DeLu shares our passion for building a customer-focused organization, driven by data, and relentless in protecting and connecting people to the things that matter most.”

“ADT is something of a paradoxical brand; it’s 147 years old, but it’s innovating new products and services today like you would expect from a startup,” Jackson says. “To serve this brand as CMO is a unique opportunity to both steward the most trusted brand in home security and ride this incredible wave of change, super-serve our customers and contribute to the growth engine the ADT leadership team has set in motion.”

ADT serves more than six million families and businesses. The company has partnerships with Google, Lyft, D.R. Horton and a national network of more than 5,000 smart home professionals providing in-home service and installation for smart home security systems.

ADT also offers DIY smart home security systems through e-commerce and retail locations nationwide. Customers can choose either professional installation or DIY with professional monitoring services.

The post ADT’S New CMO Brings Consumer Marketing Experience From Kellog, McDonald’s appeared first on Security Sales & Integration.



from News – Security Sales & Integration https://www.securitysales.com/business/people/adts-cmo-marketing-kellog-mcdonalds/
via IFTTT

Comments

Post a Comment

Popular posts from this blog

Total Tech Summit Puts Call Out for Top Integrators to Apply Now

Image
FRAMINGHAM, Mass. — Total Tech Summit announces that applications are now being accepted to attend this year’s event. Comprised of the  SSI Summit, CE Pro Summit and Commercial Integrator Summit, this year’s event will take place in Las Vegas at the MGM Grand Hotel and Casino, Nov. 13-15. At this all-expense-paid, exclusive event, VIP guests will have the chance to sit in on industry-defining sessions, key boardroom presentations, and be able to meet one-on-one with potential vendors. Total Tech Summit brings together the best in class to share ideas, learn from others, and most importantly, accelerating the next stage of their businesses. It is the only event of its kind that bridges channels and connections by bringing together professional security, commercial AV and residential AV integrators. Another perk of the Total Tech Summit is the VIP Peer-to-Peer groups. These group conversations take place throughout the months leading up to the event and are guided by the editors of t
Read more

Evolv Technology, Pittsburgh Pirates Team Up for Fan-Friendly Ballpark Security

Image
WALTHAM, Mass.—Evolv Technology has announced its partnership with Major League Baseball’s Pittsburgh Pirates, adding to the growing list of Pittsburgh, Pa. venues that have teamed up with Evolv to help keep people safe, including the Pittsburgh Cultural Trust and Acrisure Stadium, home of the Pittsburgh Steelers. When the Pirates opened the gates at PNC Park for the 2023 MLB season in early April, all attending fans passed through Evolv’s state-of-the-art Evolv Express screening solution, which uses sensor technology with artificial intelligence (AI) to provide safer, more accurate threat detection at unprecedented volume and speed, the company states. Fans can now walk through without always having to stop or open bags, reducing long lines and allowing guests to make their way directly into the ballpark. “What continues to make PNC Park so special, aside from the physical design, is the total fan experience. That begins from the moment they walk up to our gates,” said Travis Willi
Read more

Minnesota AG Calls for Cancellation of Home Security Contracts for Alleged Fraud

STEARNS COUNTY, Minn. — Bring Me the News reports that Minnesota’s Attorney General, Keith Ellison, says he’s gotten consumers in Stearns County out of home security contracts after they were misled by a door-to-door salesman. According to the report, Ellison’s office announced that home security companies Skyline Security Management and Safe Home Security have agreed to their cancel contracts with customers in and around Stearns County who purchased their systems from door-to-door salesman Gary Harvey. “Door-to-door salesmen and their employers are in the business of trust-building,” Ellison said in a statement. “They know they need to have your trust to sell you their products, particularly expensive products like security systems that are supposed to keep your home safe. When that trust is betrayed, it’s emotionally and financially painful. I appreciate Skyline and Safe Home taking the right step in canceling these contracts while my office does what we can under the law to hold M
Read more