2021 Monitoring Deep Dive: Residential Monitoring Eclipses $50 RMR Mark

While more than eight in 10 (83%) of monitored security professionals acknowledge the pandemic has posed customer and attrition challenges and three in four (76%) note operational and staffing impacts, the industry has come through the COVID-19 catastrophe with flying colors.

The average number of monitored residential and commercial accounts as well as recurring monthly revenue per account have increased as compared to a year ago. At that time, 88% were concerned about the pandemic’s effect on sales — meaning many are presently breathing sighs of relief.

This news is particularly impressive considering how, in most cases, monitoring facilities had to pivot to facilitating agents responding to signals and calls from home workstations. That new data is derived from Security Sales & Integration’s second Monitoring Deep Dive study.

This research compiles and breaks down statistics from a wide variety of professional installing security firms across the nation that contract with wholesale third-party monitoring centers. The project’s purpose is to isolate the key trends, opportunities and challenges security pros need to know. Several hundred respondents participated during the survey’s June 2021 fielding.

Among the swath of other findings is that for basic alarm monitoring only, dealers are averaging $260K in residential RMR and $321K on the commercial side; in excess of one in four commercial customers are now subscribing to more than just basic alarm monitoring; about a third of clientele select panic/duress capabilities; 31% of dealers are offering a self-installed monitoring alternative; concerns continue to track high on sunsetting cellular communications; and although customer service is still the most important quality in a monitoring partner, pricing has become a more conspicuous pain point.

Adjustments to the revenue mix of vertical markets is one of the few areas where the Deep Dive reveals COVID-19’s impact, with small- to medium-sized businesses among those sustaining hits.

Read on for all the facts and figures concerning total monitored account bases, revenues per account, leading monitored services, most promising technologies, hottest commercial monitoring markets, what dealers most want from their monitoring providers and more.

View the 2021 Monitoring Deep Dive

Click here to download the Deep Dive as a PDF

The post 2021 Monitoring Deep Dive: Residential Monitoring Eclipses $50 RMR Mark appeared first on Security Sales & Integration.



from News – Security Sales & Integration https://www.securitysales.com/research/2021-monitoring-deep-dive/
via IFTTT

Comments

Post a Comment

Popular posts from this blog

Total Tech Summit Puts Call Out for Top Integrators to Apply Now

Image
FRAMINGHAM, Mass. — Total Tech Summit announces that applications are now being accepted to attend this year’s event. Comprised of the  SSI Summit, CE Pro Summit and Commercial Integrator Summit, this year’s event will take place in Las Vegas at the MGM Grand Hotel and Casino, Nov. 13-15. At this all-expense-paid, exclusive event, VIP guests will have the chance to sit in on industry-defining sessions, key boardroom presentations, and be able to meet one-on-one with potential vendors. Total Tech Summit brings together the best in class to share ideas, learn from others, and most importantly, accelerating the next stage of their businesses. It is the only event of its kind that bridges channels and connections by bringing together professional security, commercial AV and residential AV integrators. Another perk of the Total Tech Summit is the VIP Peer-to-Peer groups. These group conversations take place throughout the months leading up to the event and are guided by the editors of t
Read more

Evolv Technology, Pittsburgh Pirates Team Up for Fan-Friendly Ballpark Security

Image
WALTHAM, Mass.—Evolv Technology has announced its partnership with Major League Baseball’s Pittsburgh Pirates, adding to the growing list of Pittsburgh, Pa. venues that have teamed up with Evolv to help keep people safe, including the Pittsburgh Cultural Trust and Acrisure Stadium, home of the Pittsburgh Steelers. When the Pirates opened the gates at PNC Park for the 2023 MLB season in early April, all attending fans passed through Evolv’s state-of-the-art Evolv Express screening solution, which uses sensor technology with artificial intelligence (AI) to provide safer, more accurate threat detection at unprecedented volume and speed, the company states. Fans can now walk through without always having to stop or open bags, reducing long lines and allowing guests to make their way directly into the ballpark. “What continues to make PNC Park so special, aside from the physical design, is the total fan experience. That begins from the moment they walk up to our gates,” said Travis Willi
Read more

Minnesota AG Calls for Cancellation of Home Security Contracts for Alleged Fraud

STEARNS COUNTY, Minn. — Bring Me the News reports that Minnesota’s Attorney General, Keith Ellison, says he’s gotten consumers in Stearns County out of home security contracts after they were misled by a door-to-door salesman. According to the report, Ellison’s office announced that home security companies Skyline Security Management and Safe Home Security have agreed to their cancel contracts with customers in and around Stearns County who purchased their systems from door-to-door salesman Gary Harvey. “Door-to-door salesmen and their employers are in the business of trust-building,” Ellison said in a statement. “They know they need to have your trust to sell you their products, particularly expensive products like security systems that are supposed to keep your home safe. When that trust is betrayed, it’s emotionally and financially painful. I appreciate Skyline and Safe Home taking the right step in canceling these contracts while my office does what we can under the law to hold M
Read more